Our story

Ever since I was a kid, I've seen fashion as more than just clothing—it's an art form.

A way to express yourself through movement, to speak without saying a single word.

But my biggest passion was always football. That was the dream. That was the path I believed I was meant to follow.

At 14 years old, everything changed. I developed cluster migraines and the hardest part is, they only come when I play.

The one thing I loved most became the very thing that took it away from me.

I tried and tried to fight through it for another 5 years, but it came to a point where the pain was too great to fight back anymore.

What made it even harder was knowing I wasn't just chasing my own dream l was chasing my father's legacy.

My father played professionally for the Jordanian National Team and Al-Wehdat football club.

He left everything behind in Jordan to come to America, sacrificing career to give our family a better life.

Ever since I understood that I made a promise to myself that I would finish what he started.

For a long time, I thought football was the only way I could do that. But I was wrong.

Maybe one day, things will change. Maybe there will be a way for me to step back onto the field again.

But until that day comes, I've found another path, one I'm just as passionate about. 

Through Safi, I realized I can still carry his name forward.

Not on the back of a jersey, but through meaning, design, and identity.

This brand is more than clothing.

Its legacy, sacrifice, and purpose behind every piece designed.

- Mohammad Safi